Old blogs home

It's been a hectic year so far. I've now realised why there are so many abandoned blogs. Here are a few of the things that have been keeping me busy...

Wayfinding, signage and posters for Borough Market. More here


Ongoing work on the SPOV identity

I've designed a suitably nostalgic identity for Croyde Post Office and Bookshop in Devon...

...started working with an old English soap manufacturer...

...a famous London brewer...

and a London museum.

And I've moved studio - top floor, lots of light with a view of the country's largest erection.

More posts soon(ish).

Flour power

This made me smile as I was firing up the bread maker last night - new identity and packaging (by jkr) that captures the heritage and character of Hovis while still feeling fresh and fun.

Gone are the generic sheaves of wheat, the tired looking logotype and the lumpish product shot, replaced instead by a striking loaf-shaped brand icon and thoughtfully considered typography and colour. Illustrations of the baker's boy (evocative of those cheesy but memorable Ridley Scott directed TV ads) and bread with the Hovis loaf tin mark, help evoke the warmth and authenticity of a brand with a rich visual history.

But the nicest touch is the thought given to the back of pack information, the design of which is often an afterthought at best. This is a great example of good design and copywriting reinforcing the personality of a brand long after it's helped shift the product from the shelf.